Alerts after completions in accordance with the filter

The Startquestion platform allows sending e-mail notifications about completing the survey, in accordance with specific conditions (eg when the respondent marked 0 on the NPS scale). This feature allows you to independently determine the content of the message sent and to indicate email addresses to which the notification will be sent.

Thanks to this option:

Not only the author of the questionnaire but also other persons indicated by the user of the account may receive a notification about the completed survey;

the message doesn’t have to be sent each time the questionnaire is completed, but only if the completion will refer to exactly the conditions defined earlier by us.

Alerts configuration

1. Filter the results of the survey.

In order to be able to set an alert, it is necessary to set up a survey results filter, which means to define the conditions under which the data will be taken into account in the subsequent configuration of the notification message itself. Detailed information on how to set the filter can be found in this article.

2. Adding an alert.

Alert as an e-mail

In the „Settings” tab, click the „Alerts” button and then „Add new alert”.

A form will appear to configure the alert dispatch.

First specify the name of the notification. Remember that the name of the alert is also the title of the e-mail.

The next step is to determine when the system should verify the data of completion and send an alert – after completing the questionnaire by the respondent or after saving the changes made in the given sheet.

If the first option is selected, the alert will be sent when the respondent completes the survey in accordance with the specified filter. The second option is additional verification of completions, which are modified by the author of the survey from the „Results” -> „Single sheets” tab. If you make changes to the sheet to those that correspond to the specified filter – the system will send an alert about this completion.

Sometimes it happens that the data completed by the respondent is then verified and changed. This mainly applies to spelling errors or the need to remove obscene words. Detailed information on how to modify individual fillings can be found in this article(link).

After making some changes to the sheet, you may find that the completing is eligible for the filter you specify for sending notifications. In such a situation, it is also worth to mark the second option – then we will receive notifications in the case of modifications of completed questionnaires.

You must also specify the condition for sending a notification, and precisely indicate the filter, on the basis of which the system will verify the completion and send an alert.

If you have several survey results filters saved, you need to set up several alerts. One alert can be sent after specifying one condition (one filter).

In the „Recipients” field, enter the email addresses of the people to whom the notification should be sent. If the alert should only be sent to you, just enter your e-mail address. However, if you want the message about completion to be sent to other people, add addresses separating them from each other with a semicolon or comma.

Alert as a webhook

If your application has the appropriate endpoint issued, i.e. a URL that can be referenced in a structured way, then you can provide the alert with a webhook.

You are also able to send alerts as a webhook. In this case, we need to provide a page url and alert data that can be sent to the webhook.

This is how an example of a webhook passed to passed to Startquestion.com

Alert on Slack

You can also send an alert to the popular Slack messenger.

To send alerts to Slack, please click on the „from this link” link:

Then add the application name and choose the used Workspace

After creating the application, it should be from the Incoming Webhooks tab select the incoming webhook integration option

After selecting the channel, click the Add Incoming Webhooks Integration option

After adding this integration you will receive a link to the webhook:

After entering this address to the Webhook Slack Address, adding the channel and clicking Save, alerts will come to the channel indicated on Slack

The last step is to determine the content of the message being sent.

The system message automatically appears, but you can make changes to it in accordance with your needs and create your own notification content that will be sent to the people indicated above.

In the message you create, you can use existing macros by inserting them into the message.

If some data is important to you, you can specify it in the very message you receive by placing specific macros in the email:

  • „Survey title” – in the message you can indicate to which survey the given notification relates;
  • „External key parameter” – the notification may include the external key parameter, on the basis of which the notification was sent (of course if such a parameter was included in the given survey). More information on the external_key parameter can be found in the separate article.
  • „Respondent e-mail access” – thanks to the insertion of this macro, you can immediately see from whom you have just received a fulfillment that meets your criteria;
  • „Answer in question 1” – depending on the number of questions in the survey, you will have the option of inserting the answer from a given question. Thanks to this, in the message you will see the answer given by the respondent in a given question, if this data were the most important for you;
  • „Link download completion” – in the message you will receive a link, where you will be able to immediately download the results of a given completion;
  • „Alert resignation link” – you can include in the message a link that will allow the recipient to notify you that they will not receive these alerts;
  • „Link of the completed sheet” – in the message you will receive a link that will allow the recipient to log into the site and be redirected to edit this sheet;
  • ” Survey authors email address” – if the notification is sent to a large group of recipients, you can include your email address in the message, so that the persons will know who ordered the sending of such alerts to them;
  • „Conditions name” – if you want the message to include the type of filter on the basis of which the notification is sent;
  • „Generation date” – you can place the date of the notification.

Click „save” and the system will confirm the notification notification configuration created by you.

In the above way, he can add a few or a dozen alerts.

Imprint (personal data of the respondent) in the survey

Questions about the basic data about the person completing the survey are given a common name imprint, which is usually placed at the end of the questionnaire. Although additional questions seem redundant or irritating to respondents, they play a fundamental role in the advanced analysis of test results. 

Why? Because it is the imprint that allows the use of data on respondents to carry out an even more accurate and advanced analysis of the collected data. A reference to the characteristic part of the surveys, such as:

Research driven by companies to customers – enables segmentation of respondents and filtering of information.

Employee research – questions including for the department in which you work or for sex will allow not only for a more advanced analysis of results, but also for reporting results only to those responsible.

Candidate Experience research, but it is important that the metrics questions don’t allow the respondent to be identified, as in principle the surveys addressed to employees should be anonymous.

– Demographic and scientific research or for diploma theses, like master’s theses.

In these and other cases, when creating a questionnaire, it is often asked about the age, education or gender of the respondent. All questions of this type regarding sociodemographic data belong to the pool of questions called the imprint.

Questions about personal informations are usually placed at the end of the survey, because the request to provide this data at the beginning, may affect its outcome or change the perception of the further part by the respondents. Depending on the type or purpose of the survey, however, the imprint can also be placed at the beginning. Such situations usually concern a short questionnaire, in which the collection of personal data on gender, age or place of residence are the core of the questionnaire.

Examples of metric questions:

  • Sex,
  • Age,
  • Level of education,
  • Marital status,
  • Place of residence,
  • Occupation,
  • Income.

The type of questions you use depends on the kind of study. If you direct your questionnaire only to women, you don’t need to ask for this imprint question.

 Even if you don’t think that the imprint in your survey is needed, you may find that the variable questions (eg age of the respondent) has a significant impact on the results of the study at the stage of analyzing the data and preparing the report.

Personal questions are easily created on the Startquestion.com platform – each of the popular types of imprint questions can be appropriately reduced so that respondents enter and select only the data you specify (eg in the age question you can set the range from 0 to 100 years, and in the question about the level of education enter all legally valid levels). Thanks to this, you will avoid typos, mistakes and different interpretations of a given metric question by respondents.

Data view in aggregate results

Not every respondent who starts completing the questionnaire always reach the end of the survey. This may be due to various factors: lack of interest in the subject or time to complete, too many questions or even technical problems. The creator of the survey, for various reasons, may however want to gain access not only to completed but also unfinished results. Startquestion gives this option from the level of aggregate results.

How can you change the data view?

The option is available in aggregated results – in the menu at the top of the screen. The list has two modes:

  • Only finished completions
  • All completions.

The mode selected by the user will be marked with an (active) mark. It is saved in relation to a specific questionnaire  not to the user account in total), so that when you move between tabs and after refreshing the application, the mode will be the last one selected.

Worth to remember:

  • The ability to change the mode to all completions allows the user to see how respondents who did not complete their fills answered, without the need to export results to a file.
  • In the mode of all completions it is not possible to filter, add to the report and export. The quick filter icon is also blocked.
  • In the case of displaying results in the mode of all completions (also unfinished) when filtering results from the Filters tab, the mode will be switched automatically only to the completed results.

The maximum length of text responses in the survey

When creating a questionnaire on the Startquestion platform You can use up to 18 types of questions. Some of them give the possibility of entering your own answers by respondents (open questions), and some of them are closed questions – they require selecting the appropriate option. However, even in the second case, the creator of the questionnaire may allow respondents to grant the so-called in-depth statements or entering your own answer (eg to a different question: what? how?). In such cases, the Startquestion system provides for limits on the length of the speech.

Length limits depending on the type of questions:

  • descriptive – 65535 characters,
  • form type – 65535 characters,
  • matrix open – 65535 characters,
  • about number – 18 characters,
  • about e-mail – 100 characters.

Length limits in in-depth statements in different types of questions:

  • single-choice matrix – 65535
  • NPS – 65535
  • rating – 65535

Length limits in other (own) responses in questions:

  • single choice – 65535,
  • multiple choice – 65535,
  • single-choice matrix – 65535,
  • multiple-choice martix – 65535,
  • rating – 65535.

The following character lengths are valid from September 18, 2018 – they have been increased in relation to previously applicable limits.

Guttman scale


An effective tool for examining the degree of acceptance of specific phenomena among respondents or their attitudes towards them is the so-called Guttman scale. The name of the method came from the name of its creator – an Israeli sociologist and researcher. It distinguishes itself by the specific order of questions and the relationship between them – they are arranged hierarchically and concern the same issue.

Guttman scale is often used to study attitudes or opinions that arouse controversy – an affirmative answer given by the respondent to the first question determines the same answer to the next. And so in turn, in every further question.

Guttman scale – example

Do you agree that the ban on trade should apply on Sunday?

  • Yes, every Sunday.
  • Yes, but except one Sunday in a month.
  • Yes, but only on half Sundays in a year.
  • Only on a few specific days.

As can be seen from the above example, the Guttman scale shows that the sooner one starts responding affirmatively to a statement, the greater is his acceptance in the eyes of the respondent. It is important, therefore, to construct questions in such a way and set them in such a way that they influence the examined feature more and more.

Panel testing

It would seem that once a well-conducted study can be the basis of the analysis for many years. However, there are industries in which the attitude of respondents to the phenomena studied changes very quickly and it is this change, made under the influence of various factors, that is of key importance. In such situations, it is best to reach for panel studies, the aim of which is to investigate changes occurring over time for the analyzed phenomenon.

What is the difference between panel research and other methods?

Due to the emphasis on changing behavior, opinions or respondents’ answers during this research, they are characterized by, among others:

  • repeatability – are carried out repeatedly,
  • the same group of respondents,
  • using the same research tool (interview,survey, online test, case study, etc.).

When to choose the panel testing?

First of all, when we want to determine the impact of an event on the behavior of our respondents. Examples of such type of events are, among others, advertising campaigns or the introduction of benefits for employees (the study will determine, for example, if and how it influenced the increase in sales or motivation to work).

ROPO effect

Lack of time, fast life, and above all – the popularity of the Internet have caused that we are more and more willing to go shopping online. Even if we are traditionalists and prefer to appear in shops or malls in person, we are increasingly looking for information and opinions about the product on the web before buying. And this is the ROPO effect.

What does ROPO mean?

It’s the short of: Research Online Purchase Offline. It means a trend of searching for information about products and services on the Internet, and then buying them in a traditional way. The most sought after information is the price of products and services, the location of stores or availability in specific showrooms and outlets.

There is also a reverse-ROPO trend, ie a situation in which information about products we collect when visiting stores and we make purchases online.

CAPI – Computer Assisted Personal Interview

Our e-mails almost every day are filled with requests to evaluate the products or services we have used. It is not surprising then that nowadays companies more and more often decide to use the research method with the use of electronic devices, including mobile ones – smartphones, tablets, laptops. This kind of computer-assisted questionnaire is called CAPI, specifically Computer Assisted Personal Interview.

The CAPI method – advantages

The biggest advantage of using the CAPI survey is their versatility – they can be used practically everywhere where respondents are people using electronic devices on a daily basis. The biggest advantages of the method are:

  • conducting remote surveys, which is not possible in the case of paper tests (PAPI),
  • speed and efficiency in collecting ratings and opinions,
  • the ability to quickly share the study with a large group of recipients,
  • the ease of creating surveys and the possibility of personalizing them,
  • attractive appearance – the ability to add charts, graphics, etc.,
  • easy, often automatic creation of reports and analyzes.

CAPI surveys can be created in a few minutes using Startquestion.com – a tool for creating different kinds of surveys, forms and tests.